Experiential Marketing Gallery — 2K Games

100% density rose wall with acrylic logo, 29' x 12'
Los Angeles, California

An enormous wall of solid red preserved roses sits behind a staircase landing, with a dimensional white “2K” logo mounted at both the top and bottom of the stairs for a dramatic, editorial entrance moment. At 29 feet wide, the density and uniformity of the roses read almost like a painted surface from a distance, while close-up shots reveal individual bloom detail. A striking example of an all-floral rose wall used as a large-scale architectural feature at a product launch event.