Experiential Marketing Gallery — 7 Stars
(2) 50% density moss walls with laser-cut shelving and LED-lit acrylic shelves, 6' x 5'-7" each, 75% density moss wall with inset acrylic logo, 12' x 6', and (2) 75% density moss columns and beams, 3' x 7' each
Richmond, California
Structural columns and overhead beams throughout the retail floor are fully wrapped in moss and trailing greenery, with copper wire vines and clusters of purple preserved flowers spiraling up each column. Rather than a flat wall, this treatment turns the store's existing architecture into a living, planted structure customers walk beneath and around. A unique example of moss and floral wrapping applied to structural columns and beams rather than a wall surface.
Intricate laser-cut wood shelving in an Islamic geometric pattern zigzags across a moss wall, each hexagonal shelf lit from beneath with soft LED strips and dotted with small purple preserved florals. The combination of ornate woodwork, backlighting, and moss gives the retail display a boutique, jewel-box quality. A standout example of a moss wall built around fully custom, illuminated laser-cut display shelving.
A wildflower-garden wall bursts with preserved roses, ranunculus, and lavender in reds, oranges, and purples woven through dense green moss, with the “7 Stars” wordmark and star icon cut from white acrylic and inset directly into the greenery. Positioned above a retail sales counter, the wall gives customers a colorful, immersive backdrop while they shop. A showstopping example of a high-density, floral-rich moss wall used as a retail point-of-sale backdrop.