Experiential Marketing Gallery — Eel River Organics

(1) 4' x 8' 50% density panel with laser-etched wood and inset acrylic logos and LED backlighting
San Francisco, California

A moss wall built for Eel River Organics features the brand's signature eel logo laser-cut from wood and inset directly into the moss, with a bright blue acrylic wave element and back-lit LED edges giving the sign a glow against the green backdrop. Wispy cedar branches tucked around the signage soften the eel’s clean lines. A great example of a moss wall combining laser-cut woodwork, acrylic color accents, and LED backlighting for strong shelf and booth visibility.