Experiential Marketing Gallery — IBM

Natural moss wall, 14'-6" x 14'-6"
San Francisco, California

Dozens of individual wood-framed moss panels are suspended at staggered heights from the ceiling, forming a floating canopy of greenery that visitors walk beneath and through on the show floor. Some frames tilt at angles for visual movement while others hang flush, with trailing amaranth cascading from the ceiling. A striking example of suspended, modular moss panels used to create a separation rather than a flat wall.