Experiential Marketing Gallery — NeoCell

Natural moss wall with back-lit acrylic logo, 8' x 12'
Anaheim, California

A curved moss wall forms the entrance to the NeoCell trade show booth, its rounded logo cut from the moss and back-lit to glow softly, with a long illuminated shelf built into the wall to display product packaging at eye level. The arched shape of the wall creates a welcoming, tunnel-like entry into the booth space. A good example of a curved moss wall used as an illuminated product-display entrance for a wellness brand.