experiential marketing gallery — paxlovid

50% density moss wall with LED signage and paper pinwheels on curved wall, 7'-11" x 6'-6"
Boston, Massachusetts

A curved data-visualization wall for Paxlovid uses moss as the base layer for an infographic, with brightly colored paper origami pinwheels standing in for a data key - each pinwheel representing 200,000 U.S. patients prescribed the medication. The moss softens what would otherwise be a dense, clinical data wall, and its gentle curve invites attendees to walk the full length of the statistic. A standout example of moss used as a backdrop for data visualization at a medical conference.